Who We Are
Untapped Communications is your strategic partner in telling powerful stories, mastering media, and building the skills to own your narrative and amplify your impact.
Edel Howlin is a seasoned communications strategist with nearly two decades of experience spanning public media, podcasting, PR, and strategic communications. With a foundation in radio, Edel brings a deep understanding of media production and storytelling to every project. As a key contributor to the launch of the public affairs show Houston Matters at Houston Public Media, Edel built a reputation for community-driven journalism and engaging content that resonates. Through her firm, Untapped Communications, Edel empowers small businesses and nonprofits—especially women-led and mission-driven organizations—to amplify their stories, sharpen their media presence, and build lasting visibility. She offers both strategic services and hands-on training in media relations, podcast production, and message development. Edel brings authenticity, clarity, and purpose to every connection she makes.
Purpose-driven, people-focused, partnership-first philosophy.
What sets Edel apart is her partnership-first approach. She works alongside clients to build their brands by connecting them with the right people, forming strategic partnerships, and securing earned media that amplifies their work. Through tailored media training, she prepares teams to engage confidently with press, understand what the media looks for, and to pitch their stories effectively. Edel also guides clients in developing their own podcasts as a tool for thought leadership and connection—helping them shape content that aligns with their mission and voice.
Our Offerings
Public Relations
Untapped Communications specializes in helping small businesses and nonprofits amplify their stories through strategic media outreach. This approach includes crafting compelling narratives and securing placements in print, radio, television, podcasts and nontraditional media outlets. By building and maintaining relationships with journalists and editors, Untapped ensures that clients' messages reach the appropriate audiences. An extensive background in journalism provides Untapped with a keen understanding of what makes a story newsworthy, allowing effective story pitching that resonate with media professionals.
Podcast Production & Development
Drawing on extensive radio experience, Untapped offers comprehensive podcast development and production services. Assisting clients in conceptualizing podcast themes, scripting episodes, and managing the technical aspects of production. Untapped Communications expertise ensures that each podcast is professionally produced, engaging, and aligned with the client's communication goals. This service is particularly beneficial for organizations looking to expand their reach and connect with audiences through the growing medium of podcasting.
Media Training
Untapped Communications provides Pitch Perfect Training that goes beyond generic media training by drawing on real-world experience in radio, TV, podcasting, and communications. Participants refine their message delivery, strengthen their on-camera and on-mic presence, and practice through simulated interviews, walking away with insider-tested strategies and the confidence to shine authentically whenever the spotlight is on them.
Workshops
The elevateHER Workshops is a gathering space for women entrepreneurs to grow their business and connect with community. Each session blends hands-on learning, offering practical tools you can use right away in your business while building meaningful relationships that fuel long-term growth. From brand-building and visibility strategies to mindset shifts and clarity exercises, these workshops are designed to help you move forward with confidence. Because when women come together to share knowledge and lift each other up, we all rise higher together.