Oysters, Green Spaces & Black Girls Who Love Math
August was a busy month at Untapped Communications. And I couldn’t be happier to share what my clients have been up to. From history-making oysters to Black girls who love math, the stories hitting the airwaves and headlines were as rich and varied as the clients themselves.
Client Wins
Here are a few highlights from August coverage:
Fishtown Seafood brought oysters back to Carpenter’s Hall for National Oyster Day — covered by CBS Philadelphia and WHYY.
The City Cast Philly team explored the unexpected benefits of Philly’s green spaces in this episode.
Black Girls Love Math was spotlighted by EdSurge and Metro Philadelphia for their incredible work supporting young Black girls in STEM.
City Cast Philly also dug into why Philly is an oyster city.
Story Behind the Story: Oysters at Carpenter’s Hall
National Oyster Day was more than just an excuse to slurp shellfish. For Fishtown Seafood, it was a chance to connect Philadelphia’s deep oyster history with a modern audience.
Here’s the challenge: different outlets need different story angles. For some, like CBS, the focus was on the event itself, oysters returning to a historic building. For WHYY, it was about Philly’s oyster past and how this day tied into it. The same event, but two very different stories.
That’s the magic of pitching: knowing how to frame the same moment in multiple ways so it resonates with each journalist’s beat and audience. (Hint: “one-size-fits-all” doesn’t work when it comes to earned media!)
Coaching Corner
One thing I always remind clients: the way you tell your story depends on who you’re talking to. Whether it’s a news outlet, a podcast host, or a live audience, the same event or message has to flex.
For Fishtown Seafood, we emphasized history with one outlet and the celebration with another. If you’re preparing for interviews, practice shifting your story’s focus so you’re ready for different angles. That flexibility can make or break the coverage you land.
Podcast Spotlight
When City Cast Philly came out to record at Heroic Gardens, they didn’t just sit down and chat with executive director Collie Turner. They walked around the grounds, had her describe what she was seeing, and captured the natural sounds of the space. The final episode wasn’t just words — it was a full audio experience that put listeners right there in the garden.
That’s the beauty of audio-heavy podcasts: they don’t just capture what you say, they capture where you are. If you’re stepping into one of these opportunities, think beyond talking points. What’s around you that could enrich the story? How can your environment become part of the interview?
Wrapping Up
August proved again why I love this work: one day I’m thinking about the history of oysters, the next I’m celebrating Black girls who love math, and in between, I’m helping clients shine on podcasts and in interviews. Here’s to another month of stories worth sharing.
